About us

CHACHI is more than just a fashion brand — it’s a cultural statement.

Founded in Belgium and rooted in African heritage, CHACHI blends modern streetwear with deep cultural meaning. Our signature symbol, the Duafe (comb), represents care, strength, beauty, and identity. It’s a powerful reminder of where we come from — and who we are.

At CHACHI, we believe that style is not just about what you wear, but what you stand for. Each piece is designed to express individuality, honor legacy, and inspire confidence. From bold graphics to meaningful symbols, our collections are crafted to tell a story — your story.

This is fashion with purpose.
This is CHACHI.
Rooted in Culture. Driven by Style.